UX Researcher and Designer
Worked from research and prioritisation through to wireframes and final screens.
Research And UX Case Study
Recipe App
Research-led mobile concept focused on recipe discovery, planning, and organisation for home cooks.
User Research
Personas
Prioritisation
Prototype
Context
Recipe App explored a cleaner way to discover, save, and use recipes through research-led feature planning and interface design.
Problem
Home cooks often rely on scattered links, notes, and screenshots. The task was to turn research into a realistic MVP direction and clearer product scope.
What I did
Analysis and delivery work
- Reviewed the market and competitor experience to identify common friction points.
- Used survey evidence to understand cooking behaviour, preferences, and user needs.
- Built a primary persona so design decisions answered to one clear user.
- Applied MoSCoW prioritisation to define a more realistic MVP scope.
- Built storyboards, low-fidelity prototypes, and final screen designs to show the flow.
Artefacts
Survey evidence
Input used to understand how people discover and manage recipes.
Primary persona: Alex
The one profile the MVP was scoped against, so every cut had a person to answer to.
Feature prioritisation
MoSCoW framework used to shape the MVP and keep the concept focused.
Storyboard
Scenario-based artefact used to map the product into everyday behaviour.
Low-fidelity prototype
Early wireframe used to test structure and flow.
Home interface
Entry screen designed to make exploration and saved content easier to access.
Recipe detail view
Final content screen structured for readability and practical use.
Outcome
Recipe App shows how I move from research evidence into scope decisions, prioritisation, and interface direction.